Asked and Answered: Visualizing Ranking Data (2024)

Asked and Answered: Visualizing Ranking Data (1)

This blog post is part of a series called Asked and Answered, about writing great survey questions and visualizing the results with high impact graphs. Dr. Sheila B. Robinson is authoring the Asked series, on writing great questions. Dr. Stephanie Evergreen is authoring the Answered series, on data visualization. View the Asked counterpart to this post on Dr. Robinson’s website.

Figuring out how you want to analyze and report rank data can be tricky. Will you tally up which choices earned respondent’s #1 rank? Top 3? Will you weight the choices in some way?

How you answer those questions will depend on how you asked the question, so be sure to see Sheila’s blog post. If the question asks respondents to rank their top three, you could simply show a bar chart of all votes.

Asked and Answered: Visualizing Ranking Data (2)

Or you could take this a step further and ONLY show the top 3 choices.

Asked and Answered: Visualizing Ranking Data (3)

And any time your data could be visualized in a bar chart, you can always take a jump to a dot plot or lollipop chart. You got this.

Any of these variations will be a perfectly fine visual to show rank data at a single point in time. If you have rank over time OR rank comparison across multiple groups, try a Bump Chart.

Asked and Answered: Visualizing Ranking Data (4)

Bump charts can look a bit complicated at first glance, but some patterns should emerge, like the spike in NYC is 1999 (thank Prince, may he rest in peace) or the cities that are consistently high or low. Bump charts are cool!

In the other posts in our Asked and Answered series, we provide options for Check All That Apply, Rating Data, and Demographics. See you soon.

We go into way more detail on these topics in our books. Dr. Sheila B. Robinson is co-author of Designing Quality Survey Questions. Dr. Stephanie Evergreen wrote Effective Data Visualization.

Asked and Answered: Visualizing Ranking Data (2024)

FAQs

What is the best way to visualize ranking data? ›

The simplest way to show ranking data is through a column or bar chart, ordered by frequency from greatest to least. These charts work just fine, most of the time.

How to analyze ranking survey questions? ›

Ranking questions are analysed by calculating the average rank of each item. This determines which item was most preferred and which was not.

What is a good way to visualize your results when analyzing data? ›

Once you finish analyzing the data, the best way to understand it and build a story around is to visualize your findings. Data visualization involves creating graphical representations of the data, such as bar charts, line charts, heat maps, scatter plots, and dashboards.

How to analyze rank order data in Excel? ›

To sort ranks in Excel, first calculate the rank using the RANK, RANK.EQ, or RANK.AVG function. Then, select the column with the rank numbers and use the "Sort Smallest to Largest" or "Sort Largest to Smallest" option under the Data tab.

What is data visualization ranking? ›

Ranked data is data that has been compared to the other pieces of data and given a "place" relative to these other pieces of data. For example, to rank the numbers 7.6, 2.4, 1.5, and 5.9 from least to greatest, 1.5 is first, 2.4 is second, 5.9 is third, and 7.6 is fourth.

What are examples of rating scale questions? ›

Rating scale questions examples
  • On a scale of 1-10, how satisfied are you with your recent purchase? ...
  • Please rate your agreement with the following statement, “[Company] made it easy for me to resolve my issue” ...
  • How often do you purchase a newspaper?

What is an example of ranking? ›

In statistics, ranking is the data transformation in which numerical or ordinal values are replaced by their rank when the data are sorted. For example, the numerical data 3.4, 5.1, 2.6, 7.3 are observed, the ranks of these data items would be 2, 3, 1 and 4 respectively.

What are the skills required for data visualization? ›

A career in data visualization requires combining technical and artistic skills. Proficiency in data analysis, statistics, programming languages like Python or R, and data visualization tools like Tableau or Power BI are essential. Additionally, knowledge of design principles and an eye for aesthetics are valuable.

What are the 4 pillars of data visualization? ›

The foundation of data visualization is built upon four pillars: distribution, relationship, comparison, and composition.

How to interpret data visualization? ›

Tips for reading charts, graphs & more
  1. Identify what information the chart is meant to convey. ...
  2. Identify information contained on each axis.
  3. Identify range covered by each axis.
  4. Look for patterns or trends. ...
  5. Look for averages and/or exceptions.
  6. Look for bold or highlighted data.
  7. Read the specific data.
Aug 17, 2023

How to do ranking analysis? ›

It is often useful to represent ranking questions in multiple ways, as: Number - Multi questions, so that the average can be displayed. Pick Any questions, to show, for example, the top 3 ranks.

How to use ranking in research? ›

Ranking questions are used when you need to distinguish levels of preference in a list of options. This applies to questions where determining the priority, and not just the number of times an option is selected, is important for your analysis.

What is the best chart type to show ranking? ›

Sequence Chart

You can rank various variables in various squares, indicating each variable's cumulative value. It is the best chart to show ranking. It becomes easy to rank variables with this chart because the squares are different sizes. In addition, the squares are arranged in descending order from left to right.

What is the best chart for comparison and ranking? ›

Bar Charts

The bar chart is one of the simplest and most straightforward comparison charts. The classic look makes them easy to recognize and easy to understand. The varying height of each bar represents a number. In most cases, the height is proportionate to a numerical value or percentage.

Which chart is best used to show the ranking or order of different values? ›

Bar and column charts are used to compare different items. Bars on a column chart are vertical while bars on a bar chart are horizontal. Bar charts are generally used to help avoid clutter when one data label is long or if you have more than 10 items to compare. They're easy to create and read.

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