Brioni shirts are peak Quiet Luxury (2024)

The Elegance of Brioni shirts —and how much is a Brioni suit?

Brioni, a distinguished men’s suiting brand, has redefined luxury in the world of fashion with its timeless designs, impeccable craftsmanship, and a legacy that spans generations.

In this article, we’ll delve into the origins of Brioni, what sets Brioni shirts apart, and address some frequently asked questions regarding the price and craftsmanship of Brioni suits.

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The Origins of the brand

Brioni was founded in 1945 in Rome, Italy, by Nazareno Fonticoli and Gaetano Savini. The brand quickly gained prominence for pioneering the concept of “ready-to-wear” luxury men’s clothing, which was a novel idea during that era.

Brioni’s dedication to superior craftsmanship, luxurious fabrics, and precision tailoring set it on a trajectory to become one of the world’s most esteemed suiting brands.

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The brand’s atelier in Rome became synonymous with elegance and exclusivity, attracting clientele from world leaders to Hollywood icons. Brioni’s commitment to traditional tailoring techniques and contemporary designs solidified its reputation as a paragon of luxury menswear.

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What Brioni Is Known For

Exquisite Craftsmanship

Brioni shirts and Brioni suits are renowned for their exceptional craftsmanship. Each suit is meticulously crafted by skilled artisans who undergo extensive training to master the art of tailoring. The process involves more than 220 steps and countless hours to create a single Brioni suit, showcasing the brand’s dedication to perfection.

Luxurious Fabrics

Brioni is synonymous with opulent fabrics sourced from the finest mills across the globe. From the softest cashmere to the smoothest silk, Brioni ensures that every suit is made from the highest quality materials, contributing to the suit’s comfort, drape, and overall sophistication.

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Timeless Style

Brioni’s designs epitomize timeless elegance. The brand’s suits boast clean lines, classic silhouettes, and an attention to detail that transcends passing trends. This commitment to timeless style allows a Brioni suit to be a cherished piece in a man’s wardrobe for years, if not decades.

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How much is a Brioni suit?

The cost of a Brioni suit can vary depending on several factors, including the fabric, design complexity, and tailoring options. Generally, a Brioni suit can range from approximately $5,000 to $10,000 or more.

On italist, you’ll pay a fraction of that, from about $1,800 to $3,200.

For made-to-measure or bespoke suits, the price can significantly increase due to the personalized nature of the craftsmanship and the use of premium materials.

Why are Brioni suits so expensive?

Brioni suits command a premium price due to their uncompromising dedication to craftsmanship, luxurious materials, and exclusivity. The brand invests significant time and skill into creating each suit, with expert tailors meticulously handcrafting every detail.

Additionally, Brioni uses top-tier fabrics sourced from the best mills globally, contributing to the suit’s exquisite feel and durability. The exclusivity and reputation associated with Brioni as a luxury brand also play a role in the pricing, appealing to discerning customers who seek the epitome of sartorial elegance.

Brioni on sale

You’ll save a bundle when you shop for Brioni on italist. Learn more about why we sell at the Italian price, and why it’s lower than anywhere else in the world.

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Brioni stands as a beacon of luxury and sophistication in the world of men’s suiting, offering unparalleled craftsmanship, timeless style, and a heritage that epitomizes the essence of refined menswear.

When you invest in Brioni shirts or Brioni suits, you’re not just buying clothing; you’re acquiring a masterpiece that embodies the pinnacle of tailoring expertise and the epitome of a gentleman’s wardrobe.

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About the Author

Alex English is the Head of Content Marketing at, building on a lifelong passion for fashion and luxury. After publishing a lifestyle blog for nearly ten years and obtaining an MBA in Milan at SDA Bocconi, one of Europe’s top business schools, he joined the italist team in 2019. His work since then has focused on upper-funnel messaging, brand storytelling, establishing italist as a thought leader in the space, and enriching the customer experience on the platform. Find him on LinkedIn.

Brioni shirts are peak Quiet Luxury (2024)


Why are Brioni shirts so expensive? ›

Exquisite Craftsmanship

Brioni shirts and Brioni suits are renowned for their exceptional craftsmanship. Each suit is meticulously crafted by skilled artisans who undergo extensive training to master the art of tailoring.

Is Brioni a luxury brand? ›

Founded in Rome in 1945 by visionary duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini, Brioni is recognized as the world's most prestigious menswear luxury House.

What makes Brioni special? ›

Equally important is the fact that every Brioni suit is truly a perfect fit. The use of natural fibers means that two hours after being worn for the first time, the cloth will have adapted to the wearer's precise body shape. “A Brioni suit is like a second skin,” declares the House's chief master tailor.

Who wears Brioni? ›

In popular culture. Brioni dressed Pierce Brosnan in all his James Bond movies from GoldenEye (1995) on, and Daniel Craig in Casino Royale (2006). In the 2000 movie American Psycho, Patrick Bateman (played by Christian Bale) wears a Brioni tie.

Are Brioni shirts handmade? ›

Each of these handmade fabrics tells a story, communicating a rich heritage elegantly interwoven with your personal style in a distinctive bespoke creation.

What is the most expensive shirt of all time? ›

Statistics About The Most Expensive Shirts
  • The most expensive shirt in the world is a diamond-studded shirt valued at $52,000,000.
  • The diamond shirt was commissioned by Indian businessman and politician Datta Phuge.
  • The shirt took a team of 15 goldsmiths two weeks to construct.
Feb 7, 2024

What is the most classy luxury brand? ›

  1. Louis Vuitton. Louis Vuitton (LVMH) is not only the world's most valuable luxury brand, but also one of the most recognizable and influential fashion houses ever. ...
  2. Dior. Christian Dior has defined French elegance and luxury since its founding in 1946. ...
  3. Gucci. ...
  4. Chanel. ...
  5. Rolex. ...
  6. Hermes. ...
  7. Cartier. ...
  8. Ralph Lauren.
Jan 9, 2024

Is Brioni old money? ›

Brioni's old money style epitomizes classic elegance, and this ensemble is no exception. The look features a beautifully tailored blue blazer paired with crisp, white trousers – a color combination that is both striking and steeped in sartorial tradition.

How much does Brioni cost? ›

The cost of a custom suit from Brioni can vary depending on a variety of factors, such as the fabric, style, and level of customization. However, based on the information available online and from past customers, the starting price for a custom suit from Brioni is around $6,000 USD.

Is Brioni made in Italy? ›

Unmistakably Brioni

Each unique commission is hand-crafted in Italy, ensuring an impeccable silhouette with superior attention to detail; elegant, refined and incredibly comfortable.

What is the most expensive suit fabric brand? ›

Vicuna is the most expensive suit material in the world. It is water-resistant, breathable, has natural UV protection, and a luxurious feel.

What suit does Donald Trump wear? ›

LICENSE TO DRESS: The on-screen James Bond character and President-elect Donald Trump—on and off screen—share a common passion: Brioni suits. Trump has been a paying customer for many years, according to the Italian men's wear brand, controlled by Kering.

What brand suits did Trump wear? ›

Trump's public association with Brioni goes back to 2004, when he wrote in “Trump: Think Like a Billionaire” that the brand supplied him with suits for “The Apprentice.” “I wear Brioni suits, which I buy off the rack,” he wrote.

What brand of suits do US presidents wear? ›

Brooks Brothers has outfitted every American president since James Madison, with the exceptions of Jimmy Carter and Ronald Reagan. In 1865, President Abraham Lincoln wore a custom-made Brooks Brothers frock coat to his Second inauguration. Lincoln later wore the same frock coat on the evening of his assassination.

What are the highest quality T-shirts made of? ›

What are High Quality T-shirts Made Of? High quality T-shirts start with 100% high quality, pre-shrunk cotton. That means no itchy synthetic fibers, and no shrinking or shape-changing after your T-shirt has gone through the wash.

What is the highest quality of T-shirt? ›

A high-quality t-shirt is almost always made from cotton with long fibers. Long-staple cotton. There are three cotton fiber lengths: Short-staple cotton fibers: Produce cotton that is great for basic, everyday use.

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