History | Brioni® US Official Store (2024)

FAQs

Why is Brioni so expensive? ›

(Vicuña and guanaco wools are made from the coats of two species of llama.) Brioni's highest-priced suits incorporate the most precious fibers. A $17,000 suit, for instance, is made with super-210 wool -- a regulatory classification indicating that the wool fiber averages just 13.25 micrometers in diameter.

Kering acquisition

In 2011, Brioni was acquired by the French luxury group PPR (renamed Kering in 2013).

Unmistakably Brioni

The Bespoke service is a flawless expression of our heritage of fine Italian tailoring. Each unique commission is hand-crafted in Italy, ensuring an impeccable silhouette with superior attention to detail; elegant, refined and incredibly comfortable.

With their suits you can see what you're getting without any question. Tom Ford's suits are mostly influenced by English tailoring while Brioni is purely Italian. Both are very structured suits, but Tom Ford makes a rather stiff and heavy suit whilst Brioni's tailoring is much softer and lighter.

Brioni's old money style epitomizes classic elegance, and this ensemble is no exception. The look features a beautifully tailored blue blazer paired with crisp, white trousers – a color combination that is both striking and steeped in sartorial tradition.

Brioni (C-/D+)

Their shirts retail anywhere from 600 to 2,000 dollars. Obviously, you can get these shirts on sale or new on eBay and other places. Having looked at them, I have to say they're a decent shirt. I'd rate them a B, maybe B-, but considering the price, in my book, they're a solid F.

MILAN, TWICE AS GOOD: Marking a new chapter for Brioni, the Italian luxury men's wear brand has tapped Jude Law and his son Raff as its new ambassadors. Both will debut in this role with the spring 2022 campaign photographed by Craig McDean.

Since 1945

Founded in Rome by visionary duo Nazareno Fonticoli, a Master Tailor, and his business partner Gaetano Savini, Brioni swiftly established a reputation as the go-to sartorial destination for the discerning Roman gentleman.

yes, a Brioni suit will be fully canvassed.

Why is a Brioni suit so expensive? ›

Why are Brioni suits so expensive? Brioni suits command a premium price due to their uncompromising dedication to craftsmanship, luxurious materials, and exclusivity. The brand invests significant time and skill into creating each suit, with expert tailors meticulously handcrafting every detail.

Brioni do have a lot of cloths to select from, but they tend towards the more silky and luxurious, the Super 180 wools and the superfine cottons.

Every suit is created through the unique Brioni method, a process which requires 220 steps, 7000 meticulously hand-made hidden stitches, and more than 24 hours of workmanship.

1. Chanel. Chanel is a French luxury fashion house that has been a favorite among celebrities for decades. Known for its timeless elegance and iconic designs, Chanel offers a wide range of products including clothing, handbags, shoes, and accessories.

Harry Styles is one of the biggest Gucci fans in Hollywood, and he's worn some of the brand's most memorable suits over the years. One of his most iconic looks was a powder blue suit that he wore to the 2019 Met Gala.

And while most A-listers seem to have at least one pair of Levi's in their closets, some of them prefer other brands popular for their quality denim such as Citizens of Humanity, Rag & Bone, and Kate Middleton's all-time favorite, J Brand.

Brioni is part of the Kering Group, which has a long-standing deep commitment to sustainability.