Overview
What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Read moreRecent Reviews
TrustRadius Insights
Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. …
Not recommend
1
out of 10
April 29, 2023
I am highly disappointed with this tool. I saw a lot of bugs, lack of flexibility and awful UX as administrator. The support was not much …
The best survey software available
10
out of 10
April 29, 2023
Incentivized
We use Qualtrics for research purposes (surveys, etc.) and also for customer satisfaction, internal communications and satisfaction, and …
Qualtrics is a black hole. Stay away.
1
out of 10
April 26, 2023
Assessment support for clients requiring surveys of the workforce.
Qualtrics CoreXM Review
2
out of 10
January 07, 2023
In my opinion, based on an IT view, Qualtrics CoreXM provide a horrible experience. In my opinion the whole API should not exist. In my …
Qualtrics is a decent tool for survey creation
7
out of 10
May 03, 2022
I used Qualtrics to set up some demographic surveys. I used it to determine participant user base and information such as age, gender, …
Simplicity and Elegance. Ease of use hides a lot of powerful features.
7
out of 10
June 29, 2021
Incentivized
Qualtrics CoreXM is our official survey tool across the business. We use it internally as well as for clients. Not just a survey tool, we …
A data collection platform that simplifies online surveys
10
out of 10
June 28, 2021
Incentivized
We have used Qualtrics CoreXM to create surveys, collect data, evaluate our progress, and analyze how we can improve. I can check people's …
Qualtrics CoreXM is Awesome!
10
out of 10
June 08, 2021
Incentivized
We use Qualtrics CoreXM for a variety of reasons both inside and outside of the organization. But the main purpose is to capture the voice …
Qualtrics is great
9
out of 10
June 03, 2021
Incentivized
The platform is being used mainly for marketing research but most recently other departments are using for scorecard on their vendors they …
Qualtrics is Great!
10
out of 10
May 27, 2021
Incentivized
We use [Qualtrics] CoreXM for ad hoc research, as well as anything we want our customers to get back to us on (maturity model assessments)
Great survey platform!
8
out of 10
May 07, 2021
It is currently being used by a department and as a step in getting the data we need for quantitative analysis. We use it to implement …
Qualtrics is the Queen of Questions
10
out of 10
April 01, 2021
Qualtrics is a relatively new software for our company. I've been with the company for two years and the initial account was set up by a …
Qualtrics is the best tool you can get for survey design!
10
out of 10
April 01, 2021
Incentivized
Qualtrics is being used by my organization to design, analyze, and report on surveys distributed to our customers. We also have made use …
Great tool for administering surveys
6
out of 10
January 23, 2020
Incentivized
We used Qualitrics to survey students within our academic program. It allowed us to collect data anonymously.
Qualtrics for Employee Retention
9
out of 10
January 22, 2020
Incentivized
At Adecco, we use Qualtrics to conduct surveys and use the surveys in reports. Our company uses Qualtrics in a big way 2 times a year. We …
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
View all pricingResearch Core 1
1,500
Cloud
per user/per year
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Qualtrics?
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
Qualtrics Features
- Supported: Customer Experience Management
- Supported: Customer and Market Research
- Supported: Employee Insights
- Supported: Digital Experience Management
Qualtrics Screenshots
Qualtrics Video
See more Qualtrics Customer Stories: https://www.qualtrics.com/customers/Yamaha makes one-quarter of the instruments used by musicians worldwide. To make sure their product experiences are perfect, Yamaha uses Qualtrics Experience Management to run hundreds of quick-turn fee...
Show MoreQualtrics Integrations
- Salesforce Sales Cloud
- Adobe Marketo Engage
- Slack
- Tableau Desktop
- Adobe Analytics
Qualtrics Competitors
- MaritzCX
- Clicktools
- SurveyMonkey
- Medallia
- Satmetrix (discontinued)
- PG Forsta HX Platform
- Alida CXM
- GetFeedback
- Alchemer
Qualtrics Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Windows Phone |
Frequently Asked Questions
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
MaritzCX, Clicktools, and SurveyMonkey are common alternatives for Qualtrics.
Reviewers rate Usability highest, with a score of 3.9.
The most common users of Qualtrics are from Enterprises (1,001+ employees).
Comparisons
View all alternativesCompare with
Contact Vendor
Reviews and Ratings
(384)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content?
- Business Problems Solved
- Pros
- Cons
- Recommendations
Qualtrics Research Suite has been widely used by various organizations and institutions for gathering feedback and conducting surveys. Users such as HR departments utilize the software to conduct satisfaction surveys and employee recognition programs. The learning and development departments rely on Qualtrics for training needs assessment and post-conference/training satisfaction surveys. In the academic field, Qualtrics is highly regarded by universities for program evaluation, custom research surveys, language acquisition research, and data collection. It is also commonly used by professors for market research, product evaluation, and academic research. Additionally, Qualtrics is employed in healthcare settings to implement surveys and address communication needs.
Qualtrics Site Intercept is a valuable tool for organizations looking to gather feedback from customers and website users. It allows businesses to interact with website visitors and obtain feedback on new product features and media channels. This feature has been particularly useful for marketing departments in studying digital marketing campaigns, as well as advertising and public relations students who utilize it for research studies. Moreover, Qualtrics has been utilized by businesses in the gaming and hospitality industries to conduct surveys and identify trends.
Overall, Qualtrics offers a versatile platform that helps organizations of all sizes gather insights, improve customer service, conduct market research, streamline processes, and make data-driven decisions. Its user-friendly design, customization tools, scalability, robustness, and exceptional support have made it a popular choice among users in diverse fields.
Friendly and Knowledgeable Customer Support: Users have consistently praised the customer support provided by Qualtrics, with many stating that the support team is friendly, helpful, and knowledgeable. Numerous reviewers appreciate that the support team is always eager to assist and follows up on inquiries.
Intuitive Interface for Surveys: Reviewers highlight the intuitive and easy-to-learn interface of Qualtrics. They mention that the tool can be used for both simple and complex surveys, accommodating varying components. The ability to customize the look and feel of surveys is also highlighted, as it allows for brand promotion.
Variety of Item Types for Surveys: Many users appreciate the variety of item types offered by Qualtrics, which allows them to ask both informative and fun questions in the same survey. The reminders feature also helps users stay organized and target specific individuals who haven't completed a survey.
Confusing User Interface: Several users have found the user interface in Qualtrics to be confusing, leading to a less-than-optimal user experience. They have expressed the need for improvements to make it more intuitive and easier to navigate.
Difficulties with Branching Implementation: Some users have mentioned that implementing branching in surveys is not visually intuitive and can be challenging. They have suggested adjustments to make this feature more user-friendly and easier to understand.
Limited Customization Options: Users have desired more flexibility in customizing the look and feel of their surveys without relying on CSS. They have expressed the need for additional design tools to better customize the respondent survey experience according to their preferences.
Users have provided valuable recommendations for using Qualtrics based on their experiences:
Consider your specific goals and use cases, asking so what questions to ensure that the software aligns with your objectives.
Start with the basics by playing around with the different types of survey questions and responses in Qualtrics before creating a survey. This allows users to familiarize themselves with all the available options and make informed choices.
Make use of online resources and tutorials, such as those available on YouTube, to fully grasp the capabilities of Qualtrics and learn hidden tips and tricks. This can help users get the most out of the software and enhance their surveying skills.
Overall, users find Qualtrics to be a valuable tool for surveying, but emphasize the importance of understanding its functionalities and customizing its usage according to specific needs.
Attribute Ratings
- 9.4Likelihood to Renew41 ratings
- 9Availability1 rating
- 5.5Performance1 rating
- 3.9Usability21 ratings
- 1.9Support Rating22 ratings
- 8Online Training2 ratings
- 9Implementation Rating1 rating
Reviews
(1-25 of 170)
Companies can't remove reviews or game the system. Here's why
April 29, 2023
Not recommend
Software Engineer
Next (Computer Software, 51-200 employees)
Score
1 out of 10
Vetted Review
Verified User
Pros and Cons
Has nice email visualizations
Receiving data from other software
Ability to manipulate data within Qualtrics (other than one by one manually)
Better UX for admins. Currently although nice in looks, it's very much not intuitive and complex to manage surveys.
If some data is missing, it's absolutely unclear how Qualtrics decides to populate it with random staff.
April 29, 2023
The best survey software available
Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employees
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Survey research
Advanced features in survey research (skip and display logic, types of questions, etc.).
Ease of use: We've trained many in our department to successfully use it on their own.
The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
April 26, 2023
Qualtrics is a black hole. Stay away.
Verified User
Consultant in Human Resources
Human Resources Company, 1-10 employees
Score
1 out of 10
Vetted Review
Verified User
Pros and Cons
Clean graphics
Quality back end
API ease
Customer service
SMS functionality
Engineering
Cross functional coordination
Customer relationship management
Non-intuitive distributions
Difficult list management
January 07, 2023
Qualtrics CoreXM Review
Score
2 out of 10
Vetted Review
Verified User
Pros and Cons
Do the business job
What is a Rest Api
What is json and his format
What is a CSV
How structure export data
May 03, 2022
Qualtrics is a decent tool for survey creation
User Experience Researcher
Sun Life Financial (Financial Services, 10,001+ employees)
Score
7 out of 10
Vetted Review
Verified User
Pros and Cons
Variety of questions you can ask.
Easy to rearrange order of questions.
Good tracking of analytics.
The margins have some restrictions when adding images.
The display of images in surveys can be skewed from preview.
June 29, 2021
Simplicity and Elegance. Ease of use hides a lot of powerful features.
Score
7 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Easy to use on the back end for building surveys
Many built-in features and templates for data visuals and reporting
Easy and accessible for participants on front end
I really hate it when we receive blank responses which means the survey "timed out" I wish this can be fixed / improved
More functionality and better templates for reports that are direct to word or PPT. It's there but quite basic [in my opinion].
More options for data and results analysis
More options and easier WYSYWG function for formatting. [I feel] It's very limited and basic. Sometimes it does not come out the way it's supposed to look.
June 28, 2021
A data collection platform that simplifies online surveys
Director of People Ops
Marcus Thomas LLC (Marketing & Advertising, 51-200 employees)
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools.
It is compatible with any device, mobile or desktop.
I can design surveys easily, with different options and questions, totally customized to my liking.
It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected.
The software requires some training, but once you master it, it will become the most intuitive tool, and you will be able to take full advantage of all its functions.
For large amounts of data, it may take some time to load the report interface [in my experience].
June 08, 2021
Qualtrics CoreXM is Awesome!
Product Development Manager
SelectHealth (Insurance, 1001-5000 employees)
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
All data analysis applications make analyzing open-ended responses (verbatim) difficult to bucket and find trends. Qualtrics CoreXM is getting much better at this with Text IQ, but it's still hard to analyze text responses.
Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools to better customize the respondent survey experience. Again, this too is getting better.
Sometimes adding contact data in the "directories" function is clunky and very slow.
June 03, 2021
Qualtrics is great
Verified User
Analyst in Corporate
Retail Company, 5001-10,000 employees
Score
9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Variety of surveys offered.
Qualtrics takes suggestions on how to improve & implements.
Offers various ways to network & solve problems with surveys.
The improvements of the platform are fast and in all areas, if you have a small team like mine it’s hard to keep up with all the changes.
A little pricey.
I wish the on demand how to videos were more in depth.
May 27, 2021
Qualtrics is Great!
Sr Director of Customer Success - Scale
Outreach (Computer Software, 1001-5000 employees)
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Ad Hoc research
Voice [for] the Customer
Customer Feedback
Integration with other apps - you have to sign into the Qualtrics system to do anything. I would prefer it as an add-on
May 07, 2021
Great survey platform!
Verified User
Employee in Marketing
Marketing and Advertising Company, 11-50 employees
Score
8 out of 10
Vetted Review
Verified User
Pros and Cons
Simple and easy to understand interface.
Flexibility in making the question you want.
Automatically recodes different numbers and you generally won't know until after you field or proactively check. Sometimes you'll get choices recoded as the same number and you can't undo it after you field.
Skip to end of block vs. skip to end of survey. Don't know why there's a skip to end of survey if it doesn't log redirects for our panel vendors.
April 01, 2021
Qualtrics is the Queen of Questions
Product Marketing Specialist
The ROHO Group (Hospital & Health Care, 5001-10,000 employees)
Score
10 out of 10
Vetted Review
Verified User
Pros and Cons
Qualtrics is great for designing complex surveys. For example, if you want your customers to register for a survey, you can automatically send them the survey link after they register or you can set an exact number of days to wait before sending the survey.
Qualtrics is ideal for individuals who want to manage their consumer insights data in one location. You can manage the survey from start to finish on the same platform.
The data analysis features in Qualtrics is incomparable to other software programs on the market. You can export your data, but you rarely need to because the reporting feature gives you 90% of what you need with the click of a few buttons.
Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
April 01, 2021
Qualtrics is the best tool you can get for survey design!
Verified User
Analyst in Marketing
Airlines/Aviation Company, 201-500 employees
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Plethora of question types to make use of
Advanced survey logic to handle complicated design asks
Built-in report tool to help coworkers stay up to date on responses as they come in
Their user interface is a bit complicated, which takes some getting used to at first
I sincerely wish there was a handy "undo" function when it comes to editing surveys rather than relying on backup versions, which are sometimes out of date
It's easy to choose the # color for text in surveys, but that is unavailable for the report colors
January 23, 2020
Great tool for administering surveys
Verified User
Employee in Other
Research Company, 10,001+ employees
Score
6 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Clean user-interface
Multiple item structures (e.g. multiple choice, likert, sliding scale, etc.)
When reverse coding items, the default settings kept overriding what I was trying to enter, which was very frustrating and time-consuming, I had a lot of difficulties assigning the values I needed.
I couldn't figure out a way to copy/paste the values for multiple-choice items. This led to a LOT of extra work.
January 22, 2020
Qualtrics for Employee Retention
Assistant Recruiter
Adecco (Staffing and Recruiting, 5001-10,000 employees)
Score
9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Ease of use, email a link to everyone in the company.
Fast and immediate results.
Not free.
Sometimes glitchy on other platforms- cell phones, etc.
January 18, 2020
Quick and Clean Surveys with Large Datasets
Verified User
Engineer in Research & Development
Automotive Company, 10,001+ employees
Score
8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Survey distribution
Ease of use in creating survey
Surveys could be more organized.
Ability to make reports (scales on graphs) more customizable for bipolar scales.
January 16, 2020
Qualtrics will help manage your customer satisfaction!
Research Assistant
Brigham Young University (Higher Education, 501-1000 employees)
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Data collection.
Data analysis.
Survey logic (more options).
Implementation with other tools (OSF).
December 11, 2019
Qualtrics use at a University
Administrative Assistant
UAA (Higher Education, 5001-10,000 employees)
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Customizable question types.
Exporting data.
It can be hard to interpret readability results.
The mobile view (while editing from desktop) doesn't really look like the actual mobile view of a survey.
December 09, 2019
For Detailed Surveys Choose Qualtrics
Communications Manager
International Relief Teams (Non-Profit Organization Management, 11-50 employees)
Score
9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Building surveys is extremely intuitive; it's so easy to get started.
The analytics and reporting you can use from survey results is extensive, there are so many options.
Compared to other survey products, Qualtrics offers more flexibility and options to create questions so we can build our surveys exactly like we want them.
The amount of options to build questions can be overwhelming if you just want to use the product to create simple surveys.
It is a very powerful tool; sometimes I feel like there are analytics options that we are paying for but will never use.
I wish there were better options for exporting the reporting and analytics into formats that can be shared easily.
October 31, 2019
Quality Qualitative Queries
Verified User
Professional in Other
Higher Education Company, 501-1000 employees
Score
8 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
User-friendly.
Clear presentation of results.
Able to export to other programs.
Response increase mechanisms.
Question validation.
How surveys appear on user devices.
October 30, 2019
Good for gathering preference data
Verified User
Professional in Other
Higher Education Company, 1001-5000 employees
Score
7 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Fairly intuitive interface.
Robust distribution options.
Decent reporting tools.
More reporting options would be most helpful.
Improving the method of determining the logic of the questions and the overall survey flow would also be a big help.
An option to receive an alert when someone has taken the survey would be helpful.
October 25, 2019
Qualtrics Review
Verified User
Analyst in Marketing
Telecommunications Company, 201-500 employees
Score
10 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
Easy to use with an intuitive design.
Extremely flexible - If you can dream it, you can likely do it.
A passionate and friendly community of users always willing to help.
The best-in-show for CX thought leadership.
XM directory needs more flexibility in how you manage how often to contact panelists.
XM directory could have more information on the contact level - When statuses were changed or add and the source.
It should be easier to get a 360 view of an individual respondent.
October 08, 2019
Service could be better
Presdient
RedStone Logistics (Logistics and Supply Chain, 51-200 employees)
Score
1 out of 10
Vetted Review
Verified User
Pros and Cons
Overall, the software works fine as it is.
Their customer service is awful. Nobody wants to talk to you and they will only converse over email.
They make it extremely difficult to cancel your subscription.
June 18, 2019
A Best-In-Class Survey Tool That Offers Extensive Customization Potential
Process Optimization Analyst
Quad (Printing, 10,001+ employees)
Score
9 out of 10
Vetted Review
Verified User
Incentivized
Pros and Cons
There are both personal and shared libraries for individual users and business teams.
Extremely intuitive user-interface that familiarizes users with the platform quickly.
One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
Our team has encountered some difficulties embedding data into surveys.
From my experience, conditional logic could be a bit more streamlined and user-friendly. It encumbers some of our team from creating more complex surveys.
Dependent on the amount of data, reporting can sometimes feel a bit clunky.
March 27, 2019
Stellar System
Director, web and interactive
Missouri University of Science and Technology (Higher Education, 1001-5000 employees)
Score
10 out of 10
Vetted Review
Verified User
Pros and Cons
Easy to use and understand.
Full-blown suite of tools.
Best support in the industry!!!!
Sometimes, when changes are made to the interface, if you don't pay attention to the email updates, you may have a difficult time finding tools/sections and have to contact support.