SiriusXM Lost 445,000 Self-Pay Subscribers in 2023 as It Shifts Resources to New Streaming Tier (2024)

Full-year revenue dropped 0.6% to $8.95 billion while adjusted EBITDA fell 2% to $2.8 billion.

SiriusXM Lost 445,000 Self-Pay Subscribers in 2023 as It Shifts Resources to New Streaming Tier (1)

SiriusXM added 131,000 self-pay subscribers in the fourth quarter and beat its full-year guidance for earnings and free cash flow while only slightly missing its revenue goal, the company announced Thursday (Feb. 1).The satellite radio giant lost 445,000 self-pay subscribers for the full year, however.

Full-year revenue declined 0.6% to $8.95 billion, slightly below last quarter’s guidance of $9 billion. Adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) declined 2% to $2.8 billion, coming in a little above guidance of $2.75 billion. Free cash flow of $1.2 billion was down about 23% but beat guidance by $50 million.

SiriusXM, built on a satellite radio service favored by older consumers, is in re-building mode. The company launched a new app in November and a $9.99-per-month streaming-only subscription service aimed at younger audiences who don’t listen primarily in their cars. The app houses Sirius’ 400-plus channels in addition to an audio library and a growing stable of podcast content that includes such brands as Smartless, which earlier this week left Amazon’s Wondery after striking a $100 million deal with SiriusXM, and Conan O’Brien’s Team Coco, which SiriusXM acquired in 2022.

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The strategy isn’t likely to produce results this year, though. “While early indications are showing signs of positive impacts of our business investments, it will take time for these to fully reflect in our subscriber and financial metrics,” said CEO Jennifer Witz during Thursday’s earnings call.

While SiriusXM expects “roughly level” subscriber numbers in 2024, new streaming-only subscribers pay less than satellite radio subscribers and will result in a lower average revenue per user. Those factors, along with an advertising market Witz called “uncertain,” leads the company to expect two of its key financial metrics to fall in 2024. Full-year revenue guidance of $8.75 billion would be a 2.2% decline from $8.95 billion in 2023, while adjusted EBITDA guidance of $2.7 billion would mark a 3.3% year-over-year decline. Free cash flow is expected to remain at $1.2 billion.

Investors appeared to have baked the rebuild process into their forecasts and did not react negatively to Thursday’s earnings results. Shares of SiriusXM rose as much as 5.1% on Thursday morning and closed at $5.23, up 2.8%.

SiriusXM’s satellite radio service generated full-year revenue of $6.8 billion, down 1% year over year. Self-pay subscribers grew 131,000 in the fourth quarter after falling 96,000 in the third quarter. For the full year, self-pay subscribers fell by 445,000 to approximately 34 million. Paid promotional subscribers dropped by 225,000 in the fourth quarter but increased by 15,000 for the full year.

Pandora revenue increased 1% to $1.6 billion, while its subscribers fell 3% to 6.0 million, down from 6.2 million at the end of 2022. The music streaming service finished the year with 46.0 million monthly active users, down 3.4% from 47.6 million in the prior-year period. Total ad-supported listener hours of 10.48 billion in 2023 was down 4% from 10.88 billion in 2022. Pandora’s gross profit dipped 3% to $638 million.

SiriusXM laid off 8% of its staff in March 2023, which resulted in approximately $140 million in cost savings, CFO Tom Barry said on Thursday. This year, the company is targeting nearly $200 million in additional savings, he added, that will be “reinvested” in “more targeted and more performance-oriented marketing on the streaming side.”

SiriusXM’s full-year 2023 financial metrics

  • Total revenue of $8.95 billion, down 0.6%.
  • Adjusted EBITDA of $2.8 billion, down 2%.
  • Free cash flow of $1.2 billion, down 23%.
  • SiriusXM revenue of $6.8 billion, down 1%.
  • Pandora revenue of $1.6 billion, up 1%.
  • SiriusXM satellite radio self-pay subscribers of 34 million.
  • Pandora subscribers of 6 million.

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SiriusXM Lost 445,000 Self-Pay Subscribers in 2023 as It Shifts Resources to New Streaming Tier (2024)

FAQs

Is SiriusXM losing subscribers? ›

SiriusXM Lost 445,000 Self-Pay Subscribers in 2023 as It Shifts Resources to New Streaming Tier.

How many subscribers does SiriusXM have in 2023? ›

As of the end of 2023, Sirius' self-pay subscriber base stood at more than 31.9 million, with its total users standing at nearly 33.9 million. Earlier in the year, the firm, led by CEO Jennifer Witz, had said that it expected a “modest” user drop for the full year 2023 amid economic and car industry challenges.

Does SiriusXM have a senior discount? ›

Does SiriusXM offer senior discounts? No, but it does offer a 25% off discount to not only active military, but veterans and their families. How much does SiriusXM cost?

How is SiriusXM doing financially? ›

Full-Year Revenue of $6.8 Billion

In 2023, SiriusXM's total revenue was $6.8 billion, a 1% decrease from 2022.

Is SiriusXM worth keeping? ›

SiriusXM Internet Radio Is Serious Business

If you prefer hi-res audio streams, give Amazon Music Unlimited or Tidal a look. Otherwise, SiriusXM has all the live radio-streaming content you could want, and is well worthy of our Editors' Choice award.

Is SiriusXM in trouble? ›

Sirius XM's total debt increased from $5.8 billion in 2016 to $7.8 billion in 2019, while its total cash decreased from $214 million to $106 million over the same period. Sirius is surviving with mirrors. Free trails that come with new vehicles tend to be extended without the user ever making payments.

How many streams can I have with SiriusXM? ›

Can I have multiple logins for online listening? SiriusXM offers one login per subscription, which allows you to listen on one device at a time. If you share your login and you both listen often, consider adding another plan at siriusxm.com/plans.

Is SiriusXM still profitable? ›

For what it's worth, the company is profitable. Free cash flow (FCF) totaled $1.2 billion last year. It was down 22% versus 2022 but is forecast to rise in the years ahead as capital expenditures decline. And while the customer base declined, executives touted the low monthly churn rate of 1.5% last quarter.

What is the most listened to SiriusXM channel? ›

What Is the Most Popular Sirius XM Station?
  • The Highway. Sirius XM. ...
  • SiriusXM Hits 1. Sirius XM Radio Inc. ...
  • NFL Radio. Sirius XM Holdings Inc. ...
  • ESPN Radio. ESPN. ...
  • Pearl Jam Radio. Sirius XM Radio Inc. ...
  • The Coffee House. Sirius XM Radio Inc. ...
  • Classic Vinyl. Sirius XM Holdings Inc. ...
  • -5. Laboratoires Servier · CC BY-SA 3.0. The Joint.
Apr 6, 2024

How can I lower my Sirius bill? ›

Contact the SiriusXM retention department and ask to speak to someone about re-assessing your plan. Mention how much you are enjoying the service, but explain that you feel your rates are too high and want a better deal. Reject the first offer they give you.

Can I get Sirius for$ 5 a month? ›

OFFER DETAILS: Subscribe to the SiriusXM Music & Entertainment plan and pay $4.99 each month for your first 12 months. Service will AUTOMATICALLY RENEW every month and after your promotional term ends you will be charged at then-current rates (currently $18.99/month), unless and until you cancel.

Can I have SiriusXM in 2 cars? ›

Experience insider benefits like never before. The Platinum VIP Plan lets you listen in up to 2 cars and on the SiriusXM app, so you can enjoy all of the great SiriusXM content below whenever and wherever you choose.

What do most people pay for SiriusXM? ›

SiriusXM Select: This plan typically offers a lower-tier subscription with a selection of music, talk shows, and sports channels. It might cost around $5 to $10 per month for the first year, with a regular price of around $15 per month afterward.

Why is SiriusXM cutting out? ›

Bad Wiring

There may be a break, weak point, or loose connection in the wiring between the SiriusXM antenna and the tuner. Or there could be the same issues in the wiring between the tuner and your stereo. This can affect the sound quality and it may cause the radio to cut out often.

Does SiriusXM pay artists? ›

Music royalty rights were established by Congress and are the product of the Copyright Act. Unlike terrestrial radio, SiriusXM is required to pay copyright music royalties to recording artists, musicians and recording labels that hold copyrights in sound recordings (the actual recording of a work).

Is SiriusXM doing well? ›

Sirius XM posted a decline in revenue last year, with management expecting the same in 2024. The company faces intense competition from deep-pocketed rivals. Shares are cheap, but there's no reason to believe they can produce strong returns in the future.

Is SiriusXM growing? ›

Sirius XM's business isn't growing

The company did generate a solid 14% profit margin for the year. And it brought in free cash flow of $1.2 billion. But it's hard to call this much of a growth stock these days. For 2024, Sirius XM expects revenue of less than $8.8 billion, and free cash flow should remain unchanged.

What is the most listened to station on SiriusXM? ›

What Is the Most Popular Sirius XM Station?
  • -77. Howard Stern Show. ...
  • The Beatles Channel. Sirius XM. ...
  • The Highway. Sirius XM. ...
  • SiriusXM Hits 1. Sirius XM Radio Inc. ...
  • NFL Radio. Sirius XM Holdings Inc. ...
  • ESPN Radio. ESPN. ...
  • Pearl Jam Radio. Sirius XM Radio Inc. ...
  • The Coffee House. Sirius XM Radio Inc.
Apr 6, 2024

Is XM radio successful? ›

Sirius XM Satellite is the most successful radio broadcaster in the world.

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