The psychology of attraction: Why do we fancy certain people? - BBC Bitesize (2024)

Having a crush is hard enough at the best of times. You might blush constantly, be distracted 24 hours a day thinking about the precise fall of their fringe, and struggle to string even the simplest sentences together.

But it can be even worse when it’s with the people you least expect. That person on your bus who pushed past you once and made you livid? Now you can’t stop thinking about them.

The psychology of attraction: Why do we fancy certain people? - BBC Bitesize (1)

Why is it that we’re attracted to certain people, and what actually is it that makes them attractive to us? According to Dr Claire Hart, a psychology professor at the University of Southampton who teaches a module on the psychology of attraction, there are five main factors:

  • proximity: how near you are to someone and how often you see them
  • similarity: how like you they are, for example, do you share similar interests or values
  • reciprocity: we’re more likely to like people who like us
  • physical attractiveness: are they pleasing to look at?
  • familiarity: we like people who seem comfortable to us

This seems familiar

Most of these factors have in the past been attributed with how we’ve evolved as humans. Take familiarity, Dr Hart told Bitesize: “I think it links back to our evolutionary past. We are attracted to those who seem familiar to us, as familiarity provides predictability and safety.”

One such theory that links with familiarity is something called ‘imprinting’. Dr Alex Jones of the University of Swansea says it is slightly “out there”, and explained it with reference to the animal kingdom: “When animals are very young they have this thing called ‘sexual imprinting’ which is where they use clues in their environment to figure out what a good mate might be, somebody who might be a good bet to try and reproduce with.

“That’s usually based on characteristics that their parents have which, like I say, is a little bit weird.”

So for example, if someone in your family or group of friends that you grew up with was really funny, and you enjoy their company, you might be likely to be more attracted to funny people when you grow up, because it’s something that you’re used to.

These factors can also be linked. Like proximity and familiarity: if you see someone every day, you’re likely going to get used to their company over time, until it gets to a point where you’re very comfortable with them and it would feel strange not having them around.

But none of these factors are the be all and end all. “Just because you’re near someone it doesn’t mean you’re going to like them, because if your first impression of them is bad, then being near them all the time isn’t going to solve that,” explained Dr Hart.

Don’t stand so close to me

Proximity has always been, and to some extent still is, considered the most important part of why we’re attracted to someone, or even why we’re friends with someone according to Dr Hart: “If you look at people who use Facebook for example you still find the people they would claim to be their best friends tend to be in close proximity to them. So I still think [proximity] has a major role to play, and it’s by being close to people that you will realise that you share similarities with them or that you are physically attracted to them.”

Dating apps have gone some way to change this however. Where in the past you might have been limited to the people in your immediate circle or community to pick a date from, now you have hundreds upon thousands of more options.

She said technology has “changed the way that we interact with people and the number of people that we can potentially be attracted to”, as now we can swipe through hundreds of potential partners every few minutes.

This can however be a bit of an issue: “When we’ve got more choice we don’t actually know who we’re attracted to because we would change the boundaries of who we actually find attractive.

“If you go into a supermarket and you see they’ve got two jams you’ll say ‘okay I want that jam’, but if you go in and there’s this massive array of jams suddenly your criteria for what jam you want might change because there’s this massive selection and I think it’s the same with dating.”

The psychology of attraction: Why do we fancy certain people? - BBC Bitesize (2)

Or, as Dr Jones put it: “Having an infinite level of choice can be almost paralysing.”

So if we’re constantly changing who we like, does this throw out the idea that we might have types?

Dr Hart seemed to think so: “I think we’re less picky or our type isn’t necessarily conformed to because you suddenly are bombarded with so much other information that you lose sight of your type.”

The long and short of it

Dr Jones said that whilst there are situations where it may seem as though we go for a certain type of person, this is subject to change as we go through life. This is to do with what he called our socio-sexual orientation: “It isn’t to do with sexual orientation but is rather this tendency that people have to pursue sex without love, so whether they’re interested in short term or long term relationships.

“So if you’re very open to sex without love, you tend to find certain types of faces more attractive and vice versa. But as people get older, things change in their life, their circ*mstances change, then this kind of proclivity also changes.”

There’s a number of difficulties for this area of psychology however. In the case of physical attractiveness for example, previous studies have concluded that things such as symmetry and particular types of features are widely considered to be more attractive, because as we’ve evolved, we’ve figured they might indicate a certain level of reproductive health.

However recent research throws some of these assumptions out of the window. For example, studies in 2014 and 2018 found there was no link with facial asymmetry and poor health. Dr Jones said: “It’s an interesting time - we know some things but we actually know a lot less than we did about ten years ago.”

So, if you can’t stop thinking about someone in your class, you feel ecstatic when you’re near them and sad when you are away from them, be comforted by the knowledge that almost everyone will have been through it at some point, and there are people on the case to find out exactly why.

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FAQs

Why are we attracted to certain people in psychology? ›

"There are a lot of different ways we can try to be more attractive to others, but primarily, most people are first influenced by someone's physical attractiveness and then can become more or less attracted to someone over time depending on other factors, such as similarity, personality, and reciprocal interest," ...

Why do we like attractive people? ›

One reason that we like attractive people is because they are rewarding. We like being around attractive people because they are enjoyable to look at and because being with them makes us feel good about ourselves. Attractiveness can imply high status, and we naturally like being around people who have it.

Why are some people more attractive than others? ›

Good looks, ambition, and a good sense of humor are common qualities that people seek out. But there are other factors you're likely unaware of that play an important part in who you're attracted to. Past experiences, proximity, and biology all have a role in determining who catches our attention and who doesn't.

Why do we love a specific person? ›

Including similarity in interests, values, background, attractiveness, intelligence, and even such things as genetic makeup and psychological health. “Studies from Across the World suggest We Fall in Love with our Reflection in the Other.”

Why am I attracted to people who are attracted to me? ›

According to the reciprocity principle, people tend to favor the potential partners who return the interest. Experts have claimed that when people select potential mates, they look for someone whose status, physical attractiveness, and personal qualities are about the same as their own.

Why are we attracted to people who look like us? ›

The researchers noted that the preference for similar facial features and structure could be due to the sense of familiarity, which is associated with feelings of comfort, kinship, intimacy and belonging.

Why are attractive people treated better? ›

Conceptualized further, the phenomenon known as the “halo effect” suggests that attractive people are treated positively because they are perceived as being good or as possessing more socially desirable traits [9, 16–18].

Are pretty people nicer? ›

Pretty people aren't necessarily nicer, healthier, funnier, and smarter, but it turns out that many may end up trying to live up to people's expectations. “In some ways, what we find is when people are treated a certain way, then they develop those types of skill sets further,” Ho said.

What makes a person truly attractive? ›

No two people are going to agree on what's attractive and what isn't. Lisa Lawless, a clinical psychotherapist and sex educator, told Insider attraction is multifaceted and "includes visual cues, scent, hormones, genetics, and evolutionary factors."

Which gender is more beautiful? ›

The statistics, for the most part, are unequivocal: Females are more attractive than males. That's been the case throughout human history, so much so that Aristotle was the first to write about it in 350 B.C.

What makes a woman physically beautiful? ›

Heterosexual men tend to be attracted to women who have a youthful appearance and exhibit features such as a symmetrical face, full breasts, full lips, and a low waist–hip ratio.

What personality is most attractive? ›

Instead, traits like agreeableness, extraversion and intelligence score consistently higher than physical attraction as things that men and women in same-sex and different-sex couples look for in a partner.

Why do we like someone without any reason? ›

You can fall in love anyone, anytime. Love is freedom, when you doesn't stop other person from going away . We fall madly in love with a person without a reason because we see him/her enjoying her life even after having so many troubles in life, we see him loving himself, pursuing goals and hobbies.

What is emophilia love? ›

Emophilia, also known as emotional promiscuity, is defined as the tendency to fall in love quickly and often.

Can you sense when someone is attracted to you? ›

This means that even when someone isn't ready to admit their feelings, their body language can give them away. So if you notice someone always orienting their body towards you, maintaining prolonged eye contact, or mimicking your gestures, these could be subtle signs of attraction.

What is the definition of attraction in psychology? ›

Attraction is the phenomenon of individuals taking interest in and liking another individual. It can also be the mutual interest and liking between two or more individuals.

How does attraction work scientifically? ›

High levels of dopamine and a related hormone, norepinephrine, are released during attraction. These chemicals make us giddy, energetic, and euphoric, even leading to decreased appetite and insomnia – which means you actually can be so “in love” that you can't eat and can't sleep.

Can we control who we are attracted to? ›

We can't but take it personally.

Sure, feelings can change, and someone can “catch feelings,” but mostly, that doesn't happen.

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